The brand was meant to celebrate the 100 year anniversary of the original Weller company. While I wouldnt necessarily want to buy a bottle at either price point, it makes much more sense at $13. Weve taken everything you love about our Kentucky Straight Bourbon and distilled it into 100 Proof Bourbon, making it even better. Billy Idol wrote the song because of the bourbon. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal). And Charley said, "Well, that's fine." Without fail, it was Yellowstone or Rebel Yell. In the final episode, a sound newsreel of a 1930s meeting of Civil War veterans has a Confederate veteran giving a Rebel yell for the occasion, sounding as a "wa-woo-woohoo". Fifty years later, that pissed off quite a few people. Im sure theyll be hitting the clearance rack soon. I've got a few atop my fridge, one small batch and 2 bourbons 500 bucks for the lot. So, if youre new to the bourbon category and want to try a wheated bourbon drinking experience without taking a hit in your wallet, Rebel Bourbon is a great starter brand to give a try. Disgusted with the name change. Waitis that name potentially offensive? As the Scotch Addict points out, NAS makes it easier for whiskey producers to create what they want to create. Because the Lux Row Distillers facility was not operational until 2018, we can assume all or most of the whiskey in the most recent batch currently on store shelves was produced elsewhere either at a Heaven Hill distillery or another unnamed Kentucky supplier. After a couple weeks of it not being restocked, I up and asked the clerk if they just weren't stocking it at that store (the one closest to me was a bit smaller than others around town) and I just wondered if I needed to go to a different store, but he looked it up and apparently they could no longer order it. Today, the production of Rebel Yell Bourbon takes place at the brand new distillery. The reason is because it is cheap and good enough. Caramel, citrus peel and baking spice flavors of cinnamon, nutmeg and vanilla. Wed pool our money, and this guys brother would grab a cheapbottle of whiskey for us. However, by carrying the term Straight Bourbon on the label, the youngest barrel in each batchs blend must be aged for a minimum of two years in new oak. That is really lame. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. Those were some good times. All the haters should be happy for a name change instead of losing it completely (RIP Thunder Road). The yell has also been described as similar to Native American cries. Rebel bourbon is distilled in Bardstown, Kentucky, at Lux Row Distillers. Rebel Reservewill also be updated and now called RebelYell Small Batch Reserve. With the updated packaging,now is the perfect time to capitalize on thismomentum. The original recipe for Rebel Yell Bourbon was introduced in 1849 at the Stitzel-Weller distillery, known for using wheat in replacement of rye in the mashbill. Below are frequently asked questions regarding Rebel Yell and Rebel Bourbon. In fact, Im kind of disappointed. With the rye segment up 23.3% thereis no better time to launch this new variant*. Click here to learn all about mash bills. The Rebels Yell Bourbon was created in 1927 by the Stitzel-Weller Distilling Co., according to the companys website. There are audio clips and film footage of veterans performing the yell many years later at Civil War veterans' reunions. Color: 1.3/2.0 on the color scale (russet muscat) Price: $60-70. Im only speaking for myself and the people I encountered. Luckily, the booze biz is a large and dynamic industry built for people with eclectic tastes. In 1972, the Stitzel-Weller Distillery went out of business. The film version, by contrast, has the yell sounding as a high-pitched "yay-hoo" repeated several times in rapid succession. Quick everyone buy up the Rebel Yell bottlings before they are gone! Lets be honest were talking about a $15 bottle of bourbon. Yep, they did. As a result, to avoid further confusion, we used the names interchangeably throughout this post. It was renamed in 2011 after being sold to the Luxco company. I think that this is an overreaction but understand the logic of removing a name that might possibly be offensive to a small minority. The finish is long, warm and interesting in that a touch of spiciness, not present in the palette, comes into play. However, in the documentary film Reconvergence, historian Waite Rawls, the head of the Museum of the Confederacy, describes his long odyssey to recover recordings of the yell. The "Rebel Yell" brand was created at Stitzel-Weller in the 1930s (with the idea of distilling it in limited batches for exclusive distribution in the Southern United States). The entire Rebel Yell brand has been rebranded in conjunction with the release of Rebel Yell 100. By According to the distillerys tasting notes, it features honey, vanilla and caramel notes followed by oaky tones and a deep, warm finish, and has a suggested retail price of $19.99. Rebel Yell Bourbon Name Change This change has been made at the request of Luxco, which renamed its Bourbon brand 'Rebel Yell.' This change is still in effect on store shelves. I will say, though, that Im excited to get back to reviewing some higher quality options. This nose is sweet and much more grain forward in its aromas. 2 And he said, "Well if you don't pick it up we're thinking of picking it up." Rebel Yell was a term used to describe the battle cry of the confederate army. Four Roses Bourbon (1L) $34.11 (100cl, 40%) Tasting Note by The Chaps at Master of Malt Changing the name of the Rebel Yell is turning your back on everything that made you what you are. Many Van Winkle fans have also embarked to find old bottles of Old Fitzgerald, Weller, and Rebel Yell so they can try some whiskey distilled when Pappy was running the business. Rebel Bourbon has a mash bill of 68 percent corn, 20 percent wheat and 12 percent malted barley. This isnt to say its bad. The company would eventually break up in 1972. Also, Kings Dominion had an Old Virginia area and cues that it was trying to include some connections to the state. Shame on KD. Many of these are answered in the article above. Over the decades, he has worked in nearly every capacity within the alcohol industry including whiskey distiller, brand ambassador, marketing manager, public relations strategist and brand consultant. Powered by Invision Community. Irish Distillers recently announced the Something went wrong. Rebel yell refers to a war cry of the confederates. Good one. Management can rename it all they want. Rebel Yell was a term coined for the battle cry of the confederate army. You know that, right? Where is Rebel Whiskey made? Both new products provide the opportunityto elevate the image of Rebel Yell, commandhigher price points and deliver higher margins. As one soldier explained: "I always said if I ever went into a charge, I wouldn't holler! Founder of CoasterCritic.com. We have to know and understand it in order for us to understand who we are today. Absolutely ridiculous that you are changing the name of the Rebel Yell. Be More Rebel. Units were nicknamed for their apparent ability to yell during battle. There is no doubt that wheated bourbon is one of the most underappreciated flavors. It was also a favorite of Rolling Stones guitarist Keith Richards. I can appreciate why some people are upset though. The 75 refers to 1975, the year that the ride opened. 6, a bourbon blend consisting of three primary bourbons aged for varying periods of time is unique. Rebel Bourbon is a decent intro into wheated bourbon, however. Before the Lux Row facility was online, Luxco was a non-distiller producer or NDP. I've heard the 10-yr is the same juice from the Old Fitz decanters. It was taken up successively and passed around to our front, along our right and in behind us again, until it seemed almost to have got to the point whence it started. The Luxco distillery is located in Louisville, Kentucky. It was the ugliest sound that any mortal ever heard even a mortal exhausted and unnerved by two days of hard fighting, without sleep, without rest, without food and without hope the Southern soldiers cannot cheer, and what passes muster for that jubilant sound is a shrill ringing scream with a touch of the Indian war-whoop in it.[11]. An approximation of the yell can be heard in the 1951 film The Red Badge of Courage, starring Audie Murphy. The Rebel Yell brand is currently produced at the Luxco distillery. DEFIANTLY SMOOTH WHEATED BOURBON AUTHENTICALLY MADE, TAKEN DOWN, AND PASSED AROUND BY REBELS SINCE 1849. Despite not having any background in whiskey, Charles R. Farnsley the former mayor of Louisville created the brand to commemorate the centenary of the Stitzel-Weller distillery. Since Pappy Van Winkle led the most current bourbon craze, and the flavor profile has changed as of late, fans want to taste the old Stitzel Weller versions. I had to do some sleuthing to see what you were referring to. That being said, I think taking offense to the name change, claiming it is rewriting history, and refusing to ever go to the park again is just downright silly. In the mid- to late-1850s in the Kansas Territory, "free-state" (meaning anti-slavery) forces battled against pro-slavery forces (as Kansas' determination on slavery was in violent dispute). This unique style offers hints of honey and butter followed by a . In the end, the ride experience is still the same. Thinking of that happening to some of my favorite rides at my home parks in Central Florida, I would probably be upset about a ride losing its identity. The flavors are going to be standard, the mouthfeel will be thin, and a cheap alcohol taste will come with it. For most of its existence, Luxco was a non-distillery producer or NDP which meant they did not own a distillery. A big, round body with a palate that follows the nose - honey . The Lux Row Distillery is moderately sized compared to the big boys throughout the state. To me it was just a name given to a coaster, devoid of any historical or political significance. Otherwise I would hate to see a Dueling Dragons -> Dragon Challenge -> scrap heap project happen. This change has been made at the request of Luxco, which renamed its Bourbon brand Rebel Yell. This change is still in effect on store shelves. Yes. In 1999, the brand made its way to the portfolio of the David Sherman Corporation rebranded as Luxco in 2006. While the connection to the Civil War was obvious, the name never bothered me. The Yellow Stone brand was discontinued in 2015. While Rebel Yell Bourbon was sourced at Heaven Hill Distillery for the last couple decades, Luxco opened their own distillery in 2018. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. Overall, Rebel Yell is an entirely expected Kentucky bourbon that lends itself better to throwing back than truly enjoying. Hit it on the desktop version of the site. I've tried googling it to see if something had stopped the distribution or maybe a name change had occurred but so far I've turned up nothing. The rebel yell has also been likened to the scream of a cougar. She's a regular contributor to the Whiskey Wash with an affinity for the unique and weird side of whiskey. Some Texas units mingled Comanche war whoops into their version of the yell. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. For decades before building its own distillery it sourced whiskey from other producers based in Kentucky. November 18, 2020 in General Bourbon Discussion. Theres something about the rebel yell bourbon confederate flag that just screams bad boy. Its the perfect drink for those who like to live on the wild side. Other brands produced by Luxco include Ezra Brooks, David Nicholson and Blood Oath. In 2019 Rebel Yell began rebranding. In 2019 Rebel Yell went through a rebranding effort. As one of the minority that might get offended, I am certainly not. For more information, please see our And lets be honest, thats all you can really ask for when buying a $15 bottle of bourbon. In comparison to Kentucky Deluxe, its definitely better but 2-3x the price. Taste: Caramel and sweet honey are most present with some raisin and cinnamon. They asked him for a demonstration of the rebel yell, but he refused on the grounds that it could only be done "at a run", and couldn't be done anyway with "a mouth full of false teeth and a stomach full of food". A pparently it worked; the new look caught my attention and resulted in this review. I honestly dont see what the big deal isbut then again, Ive never visited KD nor grew up in the south. Edit: Watching this yo-yo up and down has been hilarious. As any company or public organization has to do in the era were in, I assume Cedar Fair and Kings Dominion did a calculation. Anecdotes from former Union soldiers described the yell with reference to "a peculiar corkscrew sensation that went up your spine when you heard it" along with the comment that "if you claim you heard it and weren't scared that means you never heard it". With these changes also brought about a hike in the price. I had to go back and do some sleuthing, because it was one of the first things I noticed, the rebrand of the 10-yr. Now that weve covered the basics, its time to get into the real reason you are here. Virginia Bourbon is described as being Kentucky Owls rarest and longest-aged expression to date, and Barrell Craft Spirits was awarded Best Bourbon twice at the San Francisco World Spirits Competition.